Cookie Policy of AssetOS AG

Version 1.0 – 01.03.2026

For your convenience, we have translated this page into English. This translation is for informational purposes only and the definitive version of this page is the German version.

This website uses cookies and similar technologies (collectively "Tools") that are provided either by us or by third parties.

A cookie is a small text file that is stored by the browser on your device. Comparable technologies include, in particular, web storage (local/session storage), fingerprints, tags, or pixels. Most browsers are set by default to accept cookies and similar technologies. However, you can usually configure your browser to reject cookies or similar technologies or to store them only with your prior consent. If you reject cookies or similar technologies, you may not be able to use all of our Services without problems.

The tools we use are listed below by category, with information about the providers of the tools, the storage period of cookies, and the disclosure of data to third parties. We also explain in which cases we obtain your voluntary consent to use the tools and how you can withdraw this consent.

1. Legal Basis and Withdrawal

1.1 Legal Basis

Our website exclusively uses consent-based cookies and comparable technologies (hereinafter collectively "Tools"). We do not use cookies that are strictly necessary for the technical operation of the website.

All tools, in particular those for analytics and marketing purposes, are used exclusively on the basis of your prior consent. Access to information on your terminal device and the storage of information on your terminal device is subject to consent and takes place in Germany on the basis of Section 25(1) TDDDG (Telecommunications Digital Services Data Protection Act) in conjunction with Art. 6(1)(a) GDPR, and in Switzerland on the basis of Art. 6(6)(b) of the revised Data Protection Act (DPA) in conjunction with Art. 45c(b) of the Telecommunications Act (TCA).

If personal data is transferred to third countries, we refer to our Privacy Policy including with regard to the associated risks. If you have given your consent to the use of certain tools, we will transfer the data processed when using the tools (also) on the basis of this consent to third countries.

1.2 Collection of Your Consent

When you make a decision, a cookie is set that records your consent or rejection. We use this technically necessary cookie on the basis of our legitimate interest in documenting your consent (Art. 6(1)(f) GDPR). Access to and storage of information on the terminal device is strictly necessary in these cases and takes place in Germany on the basis of Section 25(2)(2) TDDDG and in Switzerland on the basis of Art. 45c(a) TCA. If you delete your cookies, we will ask for your consent again on a subsequent visit to the page.

1.3 Withdrawal of Consent or Change of Selection

You can withdraw your consent for certain tools at any time. To do so, click on the cookie banner at the bottom right of our website or on "Manage cookies" under Legal to access your cookie settings again. There you can also change the selection of tools you wish to consent to, as well as find further information about the cookies and their respective storage periods. Alternatively, you can also assert your withdrawal for certain tools directly with the provider.

2. Optional Tools

To improve our website, we use tools to collect statistics and analyze general usage behavior ("Optional Tools"). We also use analytics services to evaluate the effectiveness of our various marketing channels. The legal basis for these optional tools is – unless otherwise stated – your consent.

2.1 Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Analytics collects data about your use of our website, including the pages visited, the time spent, and the source of your visit. This data is used to statistically evaluate the use of our website and to improve our offering. The collected data is transmitted to and processed on Google servers, and a transfer to the USA cannot be excluded.

This tool uses the following cookies:

  • _ga (400 days): Used to distinguish individual users by assigning a randomly generated identifier.
  • ga_[container-id] (400 days): Used to store session state.

The legal basis for the use of Google Analytics is your consent pursuant to Section 25(1) TDDDG and Art. 6(1)(a) GDPR or Art. 6(6)(b) DPA in conjunction with Art. 45c(b) TCA, which you grant via the consent banner and which you can withdraw at any time without giving reasons with effect for the future in the cookie settings. The personal data processed by Google Analytics is automatically deleted after 14 months.

If you would like to learn more about the use of cookies by Google, please read Google's Privacy Policy at https://policies.google.com/privacy.

2.2 LinkedIn Insight Tag

Our website uses the LinkedIn Insight Tag, a service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn"). The LinkedIn Insight Tag enables the collection of data about visits to our website, including URL, referrer URL, IP address, device and browser properties, and timestamps. This data is used to analyze the effectiveness of our LinkedIn advertising campaigns, enable retargeting, and gain aggregated insights into usage behavior. The collected data is transmitted to LinkedIn in encrypted form, and a transfer to the USA cannot be excluded.

This tool uses the following cookies:

  • bcookie (1 year): Used to identify the browser by means of a unique identifier.
  • li_gc (6 months): Used to store the user's consent status.
  • lidc (24 hours): Used to optimize data routing and server selection.

The legal basis for the use of the LinkedIn Insight Tag is your consent pursuant to Section 25(1) TDDDG and Art. 6(1)(a) GDPR or Art. 6(6)(b) DPA in conjunction with Art. 45c(b) TCA, which you grant via the consent banner and which you can withdraw at any time without giving reasons with effect for the future in the cookie settings.

If you would like to learn more about the use of cookies by LinkedIn, please read LinkedIn's Cookie Policy at https://www.linkedin.com/legal/cookie-policy.

2.3 PostHog

Our website uses PostHog, a product analytics service provided by PostHog, Inc., 2261 Market Street #4008, San Francisco, CA 94114, USA ("PostHog"). PostHog collects data about your use of our website, including page views, click behavior, and session information. This data is used to analyze and improve the usability of our website. The data is processed and stored on servers within the European Union (PostHog Cloud EU).

This tool uses the following cookies:

  • ph_[project-id]_posthog (1 year): Used to identify returning users by assigning a randomly generated identifier and to store session information.

The legal basis for the use of PostHog is your consent pursuant to Section 25(1) TDDDG and Art. 6(1)(a) GDPR or Art. 6(6)(b) DPA in conjunction with Art. 45c(b) TCA, which you grant via the consent banner and which you can withdraw at any time without giving reasons with effect for the future in the cookie settings.

As data processing takes place exclusively within the EU, no transfer of personal data to third countries occurs.

If you would like to learn more about the use of cookies and data protection at PostHog, please read the Privacy Policy at https://posthog.com/privacy.

2.4 HubSpot

Our website uses HubSpot, a service provided by HubSpot Ireland Limited, 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland ("HubSpot"). HubSpot sets cookies when a user visits our website for tracking purposes, to understand how they use it, so that we can build and maintain our service through user feedback.

Tools used:

  • __hstc (6 months): Main cookie for tracking visitors. Contains the domain, unique identifier, timestamp of the first and last visit, and the session number.
  • hubspotutk (6 months): Used to identify visitors. Passed to HubSpot on form submissions and used for contact deduplication.
  • __hssc (30 minutes): Used to track sessions and page views within a session.
  • __hssrc (session): Used to detect whether the visitor has restarted the browser. Deleted at the end of the browser session.

The legal basis for the use of HubSpot is your consent pursuant to Section 25(1) TDDDG and Art. 6(1)(a) GDPR or Art. 6(6)(b) DPA in conjunction with Art. 45c(b) TCA, which you grant via the consent banner and which you can withdraw at any time without giving reasons with effect for the future in the cookie settings.

To learn more about the use of cookies by HubSpot, please consult the Privacy Policy hier.

3. Changes to This Cookie Policy

We may update our Cookie Policy from time to time. We therefore recommend that you regularly check this Cookie Policy for changes.

Changes to this Cookie Policy take effect when they are published on this page.

4. Contact Us

If you have any questions about this Cookie Policy, please do not hesitate to contact us:

AssetOS AG

Stadthausstrasse 14, 8400 Winterthur

info@assetos.ch

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